Social bookmarking (SBM) is a simple, cheap, easy and effective search engine optimization (SEO) strategy to publicize your business and website, and gain brand recognition. This process has several advantages over traditional automated resource location and classification software, such as search engine spiders.
SBM involves saving web addresses (bookmarks) to a popular social networking sites. The concept is simple –thousands of online audience get together on a social networking site; search, organize, store, and manage bookmarks of their favorite web pages. They also add descriptive tags to them. Consequently, websites that seem to be interesting and liked by the social groups gain more popularity. Eventually those sites move up and rank high in the search engines.
In the context of search engine optimization (SEO), the greatest advantage of SBM is that most of the social networking sites have a huge number of regular users and new members are added every day. This indicates that the site has more traffic and your information on it gets more noticed which means more visibility and better rank. Added to these, your site also gains good number of backlinks, which are valued a lot by Search engines. This gives you higher page rank.
SBMs are rising at a great pace over the internet. They greatly help in indexing you websites, articles, blogs and videos on the search engines.
